(Last updated: August 23, 2025 — Not legal advice. This policy is provided for general information and does not constitute legal counsel.)
Company: Addrify BrandWorks LLC
Website: https://addrify.com/
Registered Address: 8205 Peridot Dr, Unit 304, McLean, VA 22102, United States of America
Tax / EIN & Trade Registry No.: 33-4021220
Contact: privacy@addrify.com
1. Introduction
1.1 This Privacy Policy (“Policy”) explains how Addrify BrandWorks LLC (“Addrify,” “we,” “us,” or “our”) collects, processes, shares, and protects information through our website, services, and applications, including the Addrify App.
1.2 Our Services focus on visitor intelligence, address resolution, contact discovery, CRM/webhook integrations, SMS/email campaigns, AI Calls, and AI-powered widgets. Because of the nature of these services, Addrify operates as both a data processor and, in limited cases, as a data controller.
1.3 By using our Services, you confirm that you are a business customer and not a private consumer. Our Services are strictly intended for business-to-business (B2B) use only.
2. Categories of Data We Process
2.1 Business Customer Data (Directly Provided):
- Account details: name, business name, company email, phone number, billing information
- Authentication credentials (encrypted)
- CRM/webhook connection details
2.2 End-Visitor Data (Collected by Clients Using Addrify Pixel):
- IP address, browser type, device identifiers
- Geolocation data derived from IP or address resolution
- Page views, clicks, dwell time, navigation history
- Potential address information and household-level demographic data (where permitted by law and based on legitimate interest)
- Potential contact information (telephone, email) resolved through third-party data sources
2.3 Communications Data:
- SMS and email metadata (timestamps, recipient, delivery status)
- AI Call metadata (call logs, duration, transcripts where enabled)
- Customer service interactions
2.4 Payment Data:
- Processed securely via Stripe; Addrify does not store full card numbers or CVV codes.
3. Legal Basis for Processing
We process data under the following lawful bases:
- Legitimate Interest (GDPR Art. 6(1)(f)): To provide visitor analytics, address resolution, and engagement tools for business customers.
- Contractual Necessity (GDPR Art. 6(1)(b)): To perform obligations under our customer agreements.
- Consent (GDPR Art. 6(1)(a)): Where required by law for direct marketing communications.
- Legal Obligations (GDPR Art. 6(1)(c)): To comply with tax, regulatory, or law enforcement requests.
4. How We Use the Data
- To provide address resolution, visitor analytics, and engagement tools
- To enable webhook integrations into third-party CRMs
- To allow customers to launch SMS, email, and AI Call campaigns
- To generate and manage appointments created through AI Calls or widgets
- To maintain account security, fraud detection, and abuse prevention
- To comply with regulatory requirements
5. Sharing of Data
5.1 With Service Providers:
- Hosting and cloud providers (e.g., AWS, Google Cloud)
- Communication providers (e.g., Twilio, Mailchimp)
- Payment processors (e.g., Stripe)
5.2 With Customers:
- Addrify processes visitor/contact data on behalf of customers and shares the processed results back to them.
5.3 For Legal & Safety:
- To comply with subpoenas, court orders, or lawful government requests
- To protect Addrify’s rights, property, and the safety of our clients and end-users
6. Data Retention
- Customer account data: retained as long as account is active + 3 years for legal/audit purposes.
- Visitor data collected via pixel: retained 30–90 days unless otherwise required by customer contract.
- AI Call and messaging logs: retained up to 12 months, then deleted or anonymized.
- Payment records: retained as required by U.S. tax law (minimum 7 years).
7. International Transfers
Addrify is headquartered in the United States. Data may be processed in the U.S. or in other countries where our providers operate. Where required, we use Standard Contractual Clauses (SCCs) or other approved transfer mechanisms under GDPR.
8. Security
- TLS/SSL encryption for data in transit
- Role-based access control and audit logs
- Regular vulnerability scanning and penetration testing
- Incident response plan with notification obligations in case of breach
9. Compliance with Specific Laws
- GDPR (EU/UK): We support data subject rights including access, rectification, erasure, restriction, objection, and portability.
- CCPA/CPRA (California): We provide California residents with notice of categories collected and rights to access, deletion, and opt-out of “sale” of personal information. Addrify does not “sell” data in exchange for money but may “share” data for targeted advertising, which may constitute a “sale” under CCPA.
- TCPA & CAN-SPAM (U.S.): SMS and email campaigns launched via Addrify require compliance with consent/opt-out laws. Customers are solely responsible for ensuring proper consent.
- Other U.S. State Privacy Laws: Addrify complies with VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah), etc.
10. Customer Responsibilities
- You are solely responsible for ensuring your use of Addrify complies with applicable laws.
- You must obtain all necessary consents, disclosures, and lawful bases before uploading or targeting individuals through Addrify.
- Addrify is not liable for misuse of Services by customers that violates TCPA, CAN-SPAM, GDPR, CCPA, or any other regulation.
11. Rights of Individuals
End-users (visitors whose data may be processed) may exercise rights by contacting privacy@addrify.com. Requests will be verified and processed within applicable timelines.
12. Children’s Privacy
Addrify Services are not intended for or directed to children under 18. We do not knowingly process children’s data.
13. Changes to this Policy
We may update this Policy periodically. Material changes will be communicated via our website with an updated “Last Updated” date. Continued use constitutes acceptance.
14. Contact Information
Addrify BrandWorks LLC
8205 Peridot Dr, Unit 304
McLean, VA 22102, United States of America
privacy@addrify.com